Pioneering Customer Intent Extraction on Amazon
Amazon advertising has fundamentally shifted. The era of keyword bidding is over. Customer intent extraction—powered by massive data, advanced AI, and Amazon Marketing Cloud—is now the competitive frontier.
MarketPrime is a research lab dedicated to mastering this paradigm. We explore how to extract intent from signals, build sophisticated audiences, and create the automation tools that define the next generation of Amazon advertising.
The New Paradigm
Signal Extraction
Amazon captures 25+ years of behavioral data per customer—purchases, browsing, cart behavior, video watching, device usage. We decode what these signals reveal about intent.
Intent Prediction
Advanced algorithms predict which customers are high-intent, when they're most likely to buy, and what messaging resonates. Reach them at moments of peak buying intent.
Audience Intelligence
Build precision audiences based on actual intent patterns. Target high-value customers, predict repeat buyers, identify lookalikes. Measure full customer lifetime value.
Amazon Marketing Cloud: The Core Technology
AMC is the data clean room where customer intent extraction happens. It combines your first-party data with Amazon's signals to unlock analysis and audience capabilities previously unavailable.
Analysis & Insights
- → Full customer journey mapping (25+ months data)
- → Lifetime value calculation per segment
- → Cross-channel attribution (SP, SB, SD, DSP, Video)
- → Custom SQL analytics for pattern discovery
- → AI-powered insights (Ads Agent)
Audience Building
- → High-value customer segments
- → Repeat buyer identification and prediction
- → Lookalike audiences from your best customers
- → Cart abandoners and re-engagement targets
- → Direct activation via bid boosting and retargeting
Our Research Lab
We're actively exploring how to extract, analyze, and activate customer intent at scale. Our research spans signal interpretation, audience architecture, and automation systems.
Intent Signal Exploration
Deep research into which Amazon signals best predict customer intent. How to map browsing patterns, purchase history, cart behavior, and device signals into actionable intent profiles.
AMC Implementation
Building sophisticated AMC analysis and audience strategies. Developing tools and frameworks to make complex intent extraction accessible at scale.
Audience Architecture
Designing campaigns around customer intent segments instead of keywords. Multi-channel audience strategies that span search, display, video, and DSP.
AI & Automation
Leveraging Ads Agent, custom ML models, and automation systems. Making intent-driven strategies executable without requiring deep technical expertise.
Tools & Resources in Development
We're developing an expanding suite of tools, frameworks, and resources for navigating intent extraction.
AMC Analysis Tools
Accessible tools for complex AMC analytics. No SQL required. Dashboard templates for common analysis patterns.
Audience Builders
Systems for constructing sophisticated intent-based audiences. Automation for lookalike generation, churn prediction, and value segmentation.
Research Guides
Deep documentation on signal interpretation, audience architecture, full-funnel measurement, and intent-driven campaign design.
Integration APIs
APIs and frameworks for automating intent extraction and audience activation. Programmatic audience creation and campaign management.
ML Models
Custom machine learning models for customer intent prediction. Churn detection, lifetime value modeling, purchase propensity scoring.
Measurement Frameworks
Systems for full-funnel attribution. Tracking customer journeys across channels. Calculating true business impact of intent-driven strategies.
How We Work
Our methodology: investigate deeply, build rigorously, and share broadly.
Research
Deep investigation of signals and intent patterns
Test
Real-world implementation and validation
Build
Tools and systems that work at scale
Share
Knowledge and tools with the field
Who We Work With
Sellers
Brands building competitive advantage through intent extraction. Those ready to transition to audience-driven, measurement-rich strategies.
Agencies
Agencies mastering AMC and intent extraction to offer clients new capabilities. Those pioneering in this space.
Developers
Technical teams building on Amazon's APIs. Those contributing to or integrating with our research and tools.
Data Teams
Analytics professionals working with AMC, building custom models, and creating sophisticated audience segments.
Featured Research
Deep dives into specific aspects of customer intent extraction and AMC implementation.
Intent Signals: Decoding Customer Behavior
Research
Comprehensive analysis of which Amazon signals predict high-intent customers. How to map browsing patterns, cart behavior, purchase history, and external signals into actionable intent profiles.
AMC Audience Architecture: Building at Scale
Implementation Guide
Step-by-step methodology for constructing sophisticated intent-based audiences in AMC. Building lookalike segments, churn prediction models, and lifetime value tiers.
Full-Funnel Attribution: Measuring True Impact
Measurement Framework
Framework for tracking customer journeys across all Amazon channels. Moving from last-click to full-funnel attribution. Calculating true business impact and customer lifetime value.
Resources
Research Reports
Deep dives into intent extraction methodologies, AMC capabilities, signal interpretation, and emerging Amazon features.
Implementation Guides
Practical walkthroughs for building AMC implementations, creating audiences, and activating intent-based strategies.
Analysis Tools
Custom tools and dashboards for AMC analysis, audience creation, and measurement without requiring SQL expertise.
Code & APIs
Open-source tools, SDKs, and APIs for automating intent extraction and audience building. Integrate with your existing stack.
Get Involved
Learn
Dive into research on intent extraction, AMC implementation, and audience architecture. Understand the frontier.
Build
Use our tools and APIs. Contribute to our research. Build intent-driven solutions at scale.
Collaborate
Partner with us. Share findings. Help define what's possible in intent extraction.
Stay Updated
Get research updates, new tool releases, and insights on the intent extraction frontier.
Let's Talk
Whether you're exploring intent extraction, building on AMC, or pioneering new strategies—we'd like to hear from you.
Get In TouchAbout MarketPrime
MarketPrime is a research lab dedicated to mastering customer intent extraction on Amazon. We investigate the signals that predict customer behavior, build the systems that activate insights at scale, and share what we learn with the field.
We're hands-on. We test everything in real-world environments. We develop tools that work. And we believe the future of Amazon advertising belongs to those who can extract, analyze, and act on customer intent with precision.